A Bold New Look for Chicory

Written By: Liv Gagnon, Marketing & Social Responsibility Manager

–

Hi, friends! I am so excited to finally share something we’ve had up our sleeves for the past six months: the rollout of our new website and brand identity!

A rebrand is no small undertaking, especially when you’re trying to capture the heart and soul of not just a company, but a community that has grown and evolved over nearly 25 years. 

Our team has spent months asking ourselves, “Does this actually feel like Chicory?” Yes, we really believe that this new brand does. In fact, it feels like a reflection of who we’ve always been.

When we started this project, we kept coming back to one word: BOLD.

Bold; like how you choose to invest your money, time, and energy to stand up for what you believe in.

Bold; like how our advisors help clients feel more confident in their financial decisions, even when the world feels heavy.

Bold; like how our investor coalitions and Chicory 1% partners refuse to back down in the face of injustice.

You’ll notice that our new website looks a lot different from your typical financial services firm – and if you’ve worked with us for any length of time, that won’t surprise you. After all, our team retired the navy suits a long time ago, so we thought our new brand should, too.

That’s why we made the bold decision to skip the stock photography. Instead, we created a visual identity that invites you to see yourself in Chicory. One rooted in colorful, creative imagery and the emotions that define our work: belonging, community, trust, empowerment, and hope.

This rebrand also gives us a chance to highlight the many ways Chicory has grown over the years. We’re proud to showcase the work we do with nonprofits and small businesses, our commitment to serving members of the LGBTQ+ community, and the ways we support other advisory firms who look to Chicory as a leader in impact investing.

All that to say, while the look of Chicory may be new, our purpose remains the same: helping our clients integrate money and meaning to create a more just and sustainable future for all.

We hope you’ll take a few minutes to explore our new website, and maybe even share Chicory with someone in your life who could benefit from a different kind of financial partnership.

And lastly, a huge thank you goes to Steven and Melissa Buffalohead of Buffalo Built Design, our incredible partners, who helped bring this vision to life. 

Cheers to being bold together, in whatever lies ahead.