Shelly Jackson

Before joining Chicory Wealth, I spent the first decade of my career in leadership roles at arts nonprofits, focusing on charitable giving, fundraising, and community programming. Later, I co-founded and served as executive director of The Look & The Feel®, an award-winning branding agency, where I guided a team of creatives in building values-driven brand stories and campaigns for small business, corporate, and nonprofit organizations.

Alongside my professional journey, I earned my MBA and became an ICF-accredited certified coach, focusing my efforts on coaching hundreds of business owners and teams through moments of professional growth and organizational change. I am currently pursuing my CERTIFIED FINANCIAL PLANNER® (CFP) certification.

Chicory’s values-driven approach—centered on socially responsible investing, holistic planning, and human-centered client care—deeply inspires me. It’s a mission I share: helping individuals and families align their actions with their values to build a more just and sustainable world.

For me, a balanced life means staying in rhythm with the natural world. I find joy in tending my herb garden, hiking and camping in the mountains, or simply savoring a cup of tea on the deck with a good book. I live in Weaverville, North Carolina, a small mountain town just north of Asheville, with my husband, our curious young daughter, and two rambunctious cats.